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Basis Webinar - Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn
After more than two years of living in a COVID-stricken climate, the world was ready for things to get back to normal. Instead, market factors like high interest rates, rising inflation, and plunging stock prices are now plaguing the economy, leaving advertisers and marketers in a new age of uncertainty. Brands are pulling back budgets and advertisers are left wondering: what do we do next?

In this webinar, Basis Technologies’ Media Innovations and Technology team, Noor Naseer and Kaitlin O’Brien, will look to provide some answers. Together with host Ryan Manchee, Noor and Kaitlin will help break down how advertisers and marketers can approach the complexities of this continued economic downturn. They’ll explore:

• The current state of economic instability in the United States
• Key consumer categories that form in times of economic hardship
• Advertising and marketing best practices for an unpredictable marketplace

Sep 28, 2022 12:00 PM in Central Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Ryan Manchee | Basis Technologies.